September 25, 2023

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Paco Rabanne expands into make-up amid business shakeup

By Alessandro Carrara

As part of a rebrand, the Puig-owned small business has also dropped its initially identify to become just Rabanne and made a new emblem

Paco Rabanne launched his eponymous vogue brand in 1966

Fragrance and vogue brand Paco Rabanne is moving into into make-up for the incredibly initial time, together with a branding overhaul and new worldwide enlargement strategies.

Lip solutions, eye shadow palettes and pigments will element in the Puig-owned brand’s debut cosmetics assortment, which launches into Selfridges and Sephora this September. 

The organization has also dropped its very first name to turn into merely Rabanne, and up to date its manufacturer symbol making use of typography inspired by the eponymous founder’s debut perfume Calandre.

“On the eve of its 60th anniversary, Paco Rabanne gets Rabanne,” the model claimed in a assertion.

“Simplified and additional global in spirit, the identify improve to ‘Rabanne’ signifies a pivotal moment for the maison as it celebrates a 10 years of impressive expansion and appears forward to shaping a new long run uniting fashion and splendor as a just one unique signature and
way of life.”

Rabanne is established to open a new flagship boutique in New York as portion of its enlargement plans. 

British-born make-up artist Diane Kendall has also been appointed as the International Elegance Resourceful Director, a freshly produced part.

Julien Dossena, who has served as Resourceful Director for the previous ten years, will continue on to head up the brand pursuing the brand’s up to date seem.

The team is finest known for its eccentric garments types applying unconventional supplies like metal, paper and plastic.

This in addition to its substantial fragrance line which include well known scents Woman Million and 1 Million, which had been made in a collaboration with Barcelona-dependent fragrance business enterprise Puig.

Founder Paco Rabanne died at the age of 88 in February this year.

He commenced his vocation generating jewellery for Givenchy, Dior and Balenciaga and went on to observed his possess trend residence in 1966.

Luxurious trend houses have been further more investing or expanding into the natural beauty sector in modern several years.

This features Victoria Beckham’s trend label, which introduced a make-up selection in 2019. 

Previously this calendar year Dolce & Gabbana also took its natural beauty production in household to develop its individual cosmetics, skincare and fragrances.

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French luxurious team Kering also produced a wholly new elegance division, Kering Beauté, in 2023.