September 25, 2023

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Milan Fashion Week 2023: Diesel show opens against a backdrop of 200,000 condoms

Prepared by Marianna Cerini, CNNMilan, Italy

Visitors arriving to Diesel’s Milan Manner 7 days clearly show on Wednesday might have been astonished by the set: a large mountain of condoms. The Italian brand unveiled its Fall-Winter season 2023 selection towards a backdrop of more than 200,000 Durex packing containers, nodding to each sexual intercourse positivity and a forthcoming collaboration with the contraceptive company.

“We like to enjoy at Diesel, and we are major about it,” resourceful director Glenn Martens said in a statement. “Have exciting, regard every single other, be safe and sound.”

In truth, the overall collection explored themes of liberty, satisfaction and experimentation, with types strutting all-around the condom avalanche in ultra-lower-increase denims, denim garments with sheer meshed lace panels and ripped silk attire held jointly by precarious-hunting chains. The accompanying techno soundtrack was interspersed with the seem of express moans, reinforcing the concept that Martens is out to press boundaries.

A product putting on a silk dress with draped chains on the runway. Credit score: Victor Virgile/Gamma-Rapho/Getty Images

Since getting to be creative director in October 2020, the Belgian designer has steered Diesel — very long recognised for its provocative marketing and advertising and luxe denims aesthetic — in the direction of more experimental uses of denim. He has also been playing with upcycling. This assortment on your own featured leftover nylon that was coated with another type of plastic and heated, deadstock fake fur painted to appear pretty much like liquid and biker jackets that ended up blow-torched and transformed into structural parts.

A look from Diesel's Fall-Winter 2023 collection.

A glance from Diesel’s Fall-Wintertime 2023 assortment. Credit: Victor Virgile/Gamma-Rapho/Getty Photos

And, of class, he has produced Diesel’s established style anything of a speaking point all through trend week.

In February 2022, at Martens’ publish-pandemic runway return, the label greeted attendees with 5 inflatables hanging a collection of cheeky poses explained by Diesel as “assured, exuberant and very pleased.” Each was modeled on a actual individual and ranged from all over 25 ft to 55 ft wide. Invitations for the exhibit incorporated an edible thong made of crimson and white candy.

Then, for its Spring-Summertime 2023 presentation last September, Diesel erected an monumental inflatable that attained a Guinness Entire world Record for the world’s premier ever blow-up sculpture. (The label also invited the general public to go to the display, breaking with fashion week’s special norms to host a whopping 5,000 people.)

Models walk pass the 'mountain' of bright red condom boxes.

Versions stroll go the ‘mountain’ of vibrant purple condom packing containers. Credit: Victor Virgile/Gamma-Rapho/Getty Photographs

The condom “mountain,” as Diesel described it, produced for nevertheless one more viral minute under Martens’ route — a transfer that encourages equally the label’s new assortment and safe intercourse. In maintaining with the theme, invitations were being despatched in the kind of Durex packs, whilst a article-runway press release declared that Diesel will be distributing a further more 300,000 condoms throughout its stores around the globe in April. 1 jersey T-shirt seen on Wednesday’s runway also hinted at what’s to appear, with the traditional Diesel “D” symbol swapped for Durex’s “D”.

Leading impression caption: The Diesel presentation’s set.