October 1, 2023

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Magnum Alumnus Launches Paris Based Photography Agency For Luxury Brands

New boutique photographer expertise company Phenomena boasts fairly the roster. This month’s launch sees a line up of 6 of the most popular most zeitgeisty multi disciplinary image making expertise of the second whose numerous backgrounds traverse film, documentary and fantastic artwork.

“Most agencies are the similar,” says founder Sarah Mahini. The intention with Phenomena is to “create a bridge concerning luxury vogue brand names and the arts, developing significant material in an image saturated environment.”

Mahini formerly represented abilities like Martin Parr, Craig McDean and Mario Sorrenti at Katie Backer and most recently Magnum.

“With models there is a drive to tell true stories,” she clarifies. “It’s extra consultant and interesting to have photographers who genuinely speak to their viewers so the notion is not just to perform with trend photographers but with artists and image markers who seriously have some thing to say.”

Phenomena signifies the industrial images of Pierre-Ange Carlotti, Gaspar Noé, Diana Markosian, Amanda Charchian, Nabil and Fenn O’Meally, worldwide, in solely.

“They all do a little something that is slightly off and seriously use their own voice,” suggests Mahini.

Most of the Phenomena roster shoots in analogue. Whilst once manufacturers balked at the thought of relinquishing the management afforded by digital photography, “there’s been a enormous change in the business again to the craft of image generating,” she notes.

Pierre Ange Carlotti provocative, youth pushed, generally sexually billed imagery has located favor with Saint Laurent for which he directed a limited in September to celebrate its Paris pop up with LA movie star haunt Sushi Park.

Gaspar Noé whose movies this sort of as Irreversible, Enter The Void and Lux Aeterna with Charlotte Gainsbourg in collaboration with Saint Laurent have all been picked at different editions of the Cannes Film Pageant.

Fenn O’Meally has directed movies for some of the world’s major brand names including Nike, Burberry, Louis Vuitton, Chanel, Dior, Prada and Miu Miu. She was most not long ago named Director to Check out at the Ad Age Creativeness Awards 2021.

Great art experienced photographer Amanda Charchian has labored on however and film tasks for Gucci, Cartier and Bulgari together with musicians like Billie Eilish and Alicia Keys.

The visuals of documentary artist Diana Markosian has been exhibited at Moma in San Francisco with a small movie premiered at the Tribeca Movie Competition, moreover tasks for Nationwide Geographic, Time Journal and Vanity Reasonable.

Nabil collaborates with artists from Travis Scott and Kanye West to The Weeknd and Kendrick Lamar. He has labored on cross media jobs for Puma, Nike, Coca-Cola and adidas.

She reveals that O’Meally is at the moment doing work on a big undertaking with a songs market artist and that Nabil is launching a guide about Jamaica while Carlotti’s subsequent venture for the Kering owned Saint Laurent releases immanently. 4 of the Phenomena roster are functioning on a collective e-book challenge commissioned by a luxurious brand name.

Mahini stresses that the company is not just about participating makes for strategies but also on supporting artwork initiatives. Nevertheless, she also emphasizes the value of deciding upon the appropriate projects. “It’s crucial to say no. To definitely secure an artist’s creative energy and how they use it.”


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