September 25, 2023

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H&M’s ‘Loooptopia’ Metaverse Experience Rewards Players for Creating Circular Fashion

The new H&M Loooptopia Experience on Roblox permits end users to experiment with their electronic identity and master about style and circularity in a enjoyable, imaginative and playful atmosphere.

This week, H&M launched the H&M Loooptopia Encounter on
Roblox. A collaboration with metaverse studio
Dubit, the immersive match lets gamers experiment with
components and designs to produce their possess outfits ranges — with crucial messages
about recycling supplies and clothes for a circular trend long run.

“People today who store and dress in H&M garments and add-ons are significantly investing
time in digital areas and electronic worlds. The H&M Loooptopia Working experience on
Roblox is now allowing us to examine new ways to engage with our present and new
consumers in the areas they like to be, equally on-line and offline,” suggests Linda
, Head of Consumer
Activation & Promoting at H&M Americas. “In the coming a long time, H&M will keep on
to check out this fast-growing expanse of virtual and augmented realities.”

The H&M Loooptopia Experience is an immersive, 3D practical experience crammed with social
conversation, partaking environments, mini-game titles, styling periods, alternate
worlds, events and more. It makes it possible for consumers to experiment with their digital
id and study about style and circularity in a pleasurable, creative and playful
atmosphere on the Roblox system that is connecting thousands and thousands of people through
immersive shared encounters, all whilst encouraging creative imagination and

While H&M has hit a number of snags on its journey to become a sustainable and round business enterprise, the attire giant carries on to innovate around its use of materials and processes, and is aiming to instill that sensibility into inhabits of its digital entire world. At the heart of the Loooptopia world is a lively town sq. that sets the
stage for guests to embark on enjoy periods in alternate worlds including
Rainbooow Fields, Neon Studiooo and Material Fooorest. In these
environments, consumers can assemble a selection of style components for in excess of 40,000
unique garments items by engaging in mini-game titles, styling periods, live
activities and much more then, design and style their avatar with the newly designed apparel and
compliment them with components, dance moves, audio tracks and special outcomes
to produce a special runway efficiency. They can also catch up with pals to
trade dresses, take selfies or just admire each and every other’s hottest creations. When
it is really time to adjust up a fashion, they can recycle aged dresses to receive super-unusual
things and come to be the star of the runway clearly show.

“As Dubit’s Metaverse International Manner Director and the first metaverse fashion
stylist, I am vastly enthusiastic by the generation of this phenomenal fashion globe,
which has been designed with a extremely tight concentrate on the value of sustainability
in the vogue sector,” says Gemma
, International Vogue
Director at Dubit. “By drawing awareness from encounter, this world is
protected-proofing manner for potential generations. I applaud that.”

H&M’s Loooptopia is the most up-to-date in a increasing number of manufacturer activations in the
metaverse intended to interact players in sustainability themes in enjoyable,
entertaining and academic means. In Oct, McCain
, the world’s premier producer of well prepared
potato merchandise, entered the metaverse with its “Farms of the
on Roblox, featuring Regen Fries — produced with
potatoes that are developed making use of regenerative farming techniques which construct soil
health, enhance biodiversity and improve on-farm resilience to local climate adjust.
McCain, which has dedicated to carry out regenerative ag methods throughout 100
p.c of its potato acreage globally by the finish of 2030, mentioned at the time of
launch that it recognizes the education and learning probable that lies with younger
people as aspect of a holistic energy to completely transform the foods
for the betterment of men and women and earth as a result, its #SaveOurSoil initiative
— of which “Farms of the Future” and Regen Fries are a section.