Arguably, the intention of any wellness journey is to sense good about your actual physical and nutritional choices. But it would be remiss of us to deny the alluring rewards of searching great, too. With that in mind, two females created and launched a new vogue line this summer season with the goal of tipping the scales and changing how we understand comfort and ease and our bodies.
The health and fitness manner manufacturer is the brainchild of two entrepreneurial minds: fashion aficionado Joanna Sinclair and fitness professional Patrice White. The selection, influenced by own activities and shared visions, seamlessly blends design with ease and comfort and performance.
As a effectively-recognised temperament in the health business, White stated that it experienced usually been a dream of hers to generate her have activewear. She tells Way of life, “I required to produce a brand name that reflects my model and meticulous awareness to element in phrases of minimize, features, and assist.”
On the other aspect of the spectrum, leisure is a go-to gown conventional for Sinclair, so it was uncomplicated for her to leap at the possibility to merge ideas and capabilities with her pal of practically two a long time.
“Leisurewear is my go-to style, and it was my dream to generate a line that provides multifunctional items: attractive and relaxed garments suitable for jogging errands, lounging at property, or even dressing up for a more tasteful appear.”
The clothing line is made abroad, utilising packaging made from 100 % recyclable materials, which strives to minimise its environmental influence.
“The leisurewear assortment capabilities 3 lively summer colors in addition to the vintage black, ensuring a assortment of stylish selections. The athletic attire lineup involves leggings, sports activities bras, biker shorts, and joggers. To comprehensive the ensemble, the have to-have bucket hats are obtainable in Saint White Leisure’s signature black and white,” Sinclair explained.
This commitment to building a brand that fosters a terrific feeling of satisfaction between Jamaicans and Caribbean nationals within just the diaspora is something that this dynamic duo strives for. Locally owned is one detail, but remaining an all-woman brand, the hope is to boost and bolster unity between gals, embrace diversity, and rejoice exclusive beauty.
“Resonating with their exclusive type and cultural id, Leisure aims to create a deep link with its buyers, ensuring that their distinct demands are met by way of thoughtfully crafted layouts. Every single athletic piece is built to make each girl really feel at ease, confident, and alluring, though making sure the existence of pockets for additional usefulness,” White shared.
Since launching on July 1, they are happy with the excitement and good feedback. Currently readily available on the web in the United States and Jamaica, there are huge ideas to develop shipping to Canada and New England by the conclude of this calendar year. Also, Saint White Leisure aspires to husband or wife with important retail stores in equally international locations by the 2nd calendar year of operation.