A vacation to South Korea is a treasure trove for attractiveness fans. The nation is regarded for its cutting-edge skin care goods and ingredient-1st makeup formulations that are lightyears ahead of North American manufacturers. And while several K-natural beauty brands have turn out to be preferred exports, there is a slew of goods only discoverable by reserving a flight. Nevertheless, fragrance is a different story. When buying in Seoul, Wonny Lee and Su min Park found the fragrance brands carried were the same as what you’d discover in New York or Paris. So, the pair produced Elorea, a fragrance model that honors the founders’ Korean heritage and highlights the culture’s technique to scent and life-style. Next a successful assortment of hand care solutions, candles, and elemental scents, the brand name has launched The Neglected Text Selection.
Each individual of the four eau de parfums in The Overlooked Phrases Collection are designed all over Korean words no for a longer time used in the modern lexicon. They also deal with the 4 big scent classes: woods, floral, heat, and fresh. Lee and Park chose the four words centered on their poeticism and potential to transport the mind to a distinct area or memory.
“The language Hanguk-eo is deeply cherished by Koreans. The Overlooked Terms Collection reflects common Korean tradition by drawing inspiration from words and phrases that are no for a longer period utilized in frequent working day,” Lee tells TZR. “While not utilized, these words are however unbelievably critical to the country’s cultural heritage. We felt that these words and phrases experienced these poetic, deep indicating, so each individual fragrance in the collection evokes a really particular setting or emotion.”
Channeling distinct emotions and moods through scent is how Elorea is bringing modernity to Korean traditions through this collection. “People are wanting at fragrance as more of a manner accessory,” Park suggests of how Korean’s solution fragrance in contemporary day. “Whatever you are feeling and wearing that day, fragrance is portion of it and boosts your glimpse and mood.”
The scent lineup incorporates Be By My Aspect, a sensual warm amber scent inspired by “hūnoni” Hazy Blue, a clean, aquatic scent dependent off “ēnae,” Gentle Shower, a woody fragrance constructed around “jambi,” and Inflorescence, a comfortable fruity floral fragrance that channels “songari.” All four scents are $125 for 50 ml or $195 for 100ml, and out there at the brand’s web-site. Remaining in line with the brand’s components requirements, The Forgotten Words and phrases fragrances include vital ingredients sourced from Korea, developed in compact batches to make sure superior top quality, vegan, and cost-free of controversial synthetics and raw products this sort of as phthalates, parabens, sulfate, styrene, musk Ketone, and benzyl acetate.
To create scents that fully embody these words, the manufacturer partnered with Givaudan, the world’s major perfume household, and its senior perfumer Linda Track. Growing up Korean, Song had familiar ties to these phrases as Lee and Park, so the collaboration was organic and natural.
“There was a thing distinctive about a shared cultural background that gave us a experience of familiarity, especially understanding that our sources of inspiration were being spots, flora and ordeals from Korea,” Track states of the imaginative course of action. “In addition, we integrated ingredients that are grown and celebrated in Korea these as ginseng which is the prime observe in BE BY MY Facet. This scent was inspired by the Korean word, hūnoni — lacking another person dearly. With this in thoughts, we layered fail to remember-me-nots which tends to make for a actually one of a kind olfactory experience.”
Ahead, find Elorea’s The Forgotten Phrases Selection, like the inspirations powering every fragrance and the essential notes in their scent stories.