CLAIRE’S CELEBRATES ITS NEW PARIS STORE AND LAUNCH OF MINI V MAGAZINE DURING PARIS FASHION WEEK

Intended with Imaginative Director in Home Nicola Formichetti, the upcoming ahead lab in Paris’ 11th Arrondissement and Gen Z journal MINI V immerse consumers in the world of Claire’s

HOFFMAN ESTATES, Ill., March 6, 2023 /PRNewswire/ — Global model Claire’s is continuing to cement its foothold in style and lifestyle with the opening of its new shop in Paris, generating a room for customers to expertise the long term of the brand. Ushering in a new period of retail, the keep was intended in collaboration with Claire’s Resourceful Director in Residence, Nicola Formichetti. Now Claire’s will celebrate the retail store, positioned on Rue Faubourg St. Antoine, and the launch of MINI V, the most recent and youngest version of the V editorial spouse and children, with a vogue 7 days event.

“We want our customers to really feel motivated – by our item, our content material and our innovative artistic partnerships – but most importantly, via the searching expertise by itself,” explained Richard Flint, Claire’s President of Europe. “The new Paris shop is a portal into our brand globe and a glimpse into our potential. Whole of immersive activities and modern touches, we are inviting shoppers to have entertaining, experiment and co-produce with Claire’s.”

The celebration will also shine a spotlight on MINI V, which launched in December and was made through Claire’s partnership with Nicola Formichetti and V Magazine to carry a youthful lens to images, manner, audio and society for the new technology. With the release of its second problem this spring, MINI V will continue on to be a nonstop competition of artistry, natural beauty and inclusivity by discovering today’s manner and pop-culture trends and sparking essential discussions all-around matters like cyberbullying, self-acceptance and political insurance policies through impressive essays penned by Gen Z activists, artists and politicians.

“Gen ‘Zalpha’ is fearless, genuine and wildly creative in the methods they exhibit up, and our brand name is a platform that produces area for them to express all sides of by themselves. By way of our creation of MINI V, we are championing them in a full new way and giving a effective put for their voices to be heard,” explained Kristin Patrick, EVP and Main Advertising and marketing Officer of Claire’s.

“Claire’s and I feel in individuality, and alongside one another we hope to send the young era on an enjoyable and enjoyment journey of self-expression,” said Nicola Formichetti. “With the start of MINI V, we have a exceptional possibility to give youthful buyers applications to unlock their own model although also offering a room to take a look at further subject areas and a highly effective system to share their voices.” 

The 1,200 square foot Paris retail store is developed for total brand immersion with experiences and social storytelling at its core. An ear-shaped ‘chandel-ear’ developed by Formichetti celebrates the brand’s #EarPrint marketing campaign, while two devoted ear piercing studios showcase Claire’s field-foremost assistance and a material development studio invitations individuals in to have entertaining with creative imagination. The store will provide as a launch pad for exclusive, new items and exam traces whilst hosting a regular rotation of experiential and pop-up functions.

The keep sets the tone for the brand’s potential and establishes Claire’s foothold as a Gen ‘Zalpha’ location for new products and solutions and experiences. Observe together @ClairesStores and @MiniVMag on social media.

About Claire’s Holdings LLC

Claire’s Holdings LLC is a entirely integrated, world vogue brand name powerhouse dedicated to inspiring self-expression through the creation and supply of exceptional, nicely-curated items and activities. Extra information relating to Claire’s is out there at company.claires.com.

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