October 1, 2023

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Best Prime Day 2023 Fashion Deals: Top Brands on Sale

Photo-Illustration: by The Cut; Photos: Retailers

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If you don’t have the patience to navigate the maze that is Amazon’s website, I don’t blame you. Lucky for you, the Cut Shop has curated lists of the best editor-approved Prime Day sales in every category — from beauty to home. First up? The 92 best Amazon Prime Day fashion deals to shop now.

As someone who shops for a living, I have a knack for finding those diamond-in-the-rough products you didn’t even know were available on Amazon (like the coveted Adidas Sambas and Versace sunglasses that are almost 60 percent off). I also know how to determine which Amazon fashion finds are actually as good as they look online, and which ones you should skip.

Keep reading to shop the very best Prime Day fashion sales that are worth your money, including Levi’s denim, a top-rated Hanes white tee, the best bras on Amazon, cute swimsuits, and must-have summer accessories for a fraction of the price.

For every other deal, head on over to our list of best Amazon Prime Day deals.

Denim
➼ Basics
➼ Skirts
➼ Activewear
Undergarments
➼ Sunglasses
➼ Boots
➼ Swimsuits
➼ Sneakers
➼ Sandals
➼ Bags
➼ Jewelry

If you want to score big on denim during Prime Day, the Levi’s landing page should be your first stop. Many of its vintage-inspired silhouettes are emerging as Prime Day top sellers, such as the Ribcage Bootcut, 94 Baggy, and the 501 Shorts. I also included a versatile, under-$50 pick from Amazon’s in-house label, The Drop, plus several designer pairs in a variety of silhouettes. Options!

Feeling overwhelmed by the chaos of Prime Day? Start by shopping for the basics (because you can never have too many tees or tanks). Prime Day data shows that shoppers are loving these closet essentials — especially the The Drop’s Cut editor–approved Blake Long Blazer.

During the hot summer months, there’s nothing more satisfying than finding an easy-breezy skirt on sale. Our Prime Day favorites include a silky slip that’ll keep you cool at the office and a crochet skirt for your next vacation. When styling midis like the ones below, the Cut’s fashion director, Jessica Willis, recommends mixing unexpected textures and adding a short heel, like these from The Row.

Workout clothes are always a popular category during Prime Day. That’s not only because the deals good but also because many of the affordable workout leggings, tank tops, and shorts on Amazon are comparable in quality to items from high-end activewear brands. The Gym People Longline Sports Bra stands out as a Prime Day top seller with 4.4/5 stars and over 30,000 customer reviews. We also included two sale picks from Alo Yoga because the brand’s high-quality fabrics never lose their shape (no matter how much you sweat).

Amazon is extremely clutch when it comes to bra shopping. The retailer has so many popular styles to choose from, like minimizer bras, bralettes, and thongs.

Whether you’re in the market for cheap sunglasses you won’t have to worry about losing during a weekend trip or designer shades for your next pool party, here are a few picks you’ll love.

It’s never too early to start planning your fall wardrobe — especially since Prime Day has so many deals on basic black boots, western-inspired ones, and statement-making pairs.


From
$189

$229

now
17% off


From
$37

$169

now
78% off


From
$60

$210

now
71% off



From
$73

$210

now
65% off


From
$318

$795

now
60% off

It wouldn’t be a summer sales event without some serious discounts on swimwear. And we’ve still got two whole months until Labor Day, so you’ll get plenty of wear out of these bikinis and one-pieces.

Amazon does have some great sneakers, but finding them among pages and pages of not-so-great options can be quite the challenge. So I did the hard work for you by rounding up Prime Day essentials from brands like New Balance, Adidas, and HOKA (which all made the Cut’s list of the best sneakers for women).

In case you missed it, it’s time to show your toes. These heeled sandals and sophisticated flats will get the job done from day to night all summer long. Prime Day features deals from Stuart Weitzman and Schutz (the brand behind one of my all-time favorite pair of boots), plus a few options from the best affordable accessories brand on Amazon: JW Pei.

After hours and hours of scrolling, I’ve determined that Prime Day offers a handbag for any and every occasion. A straw bag for the beach? Check. A canvas purse that can easily transition from day to night? Check. An elevated cross-body for a dinner date? Check.

From luxury pieces to cheap staples and everything in between, Amazon’s jewelry selection is definitely worth a peek. Our top Prime Day picks include a pearl pendant necklace, a gold statement ring, and affordable hoop earrings that earned a spot on the Cut’s list of the best earrings under $100.