September 24, 2023

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AP PHOTOS: Behind the runway glamour, a fashion army at work

MUMBAI, India (AP) — From the front-row seats, manner exhibits could be mistaken for a stunning party with designs sashaying down the ramp in spectacular ensembles. But this confluence of vogue, designers, stars and consumers is rarely attainable without the need of an army of individuals furiously doing the job at the rear of the scenes to make certain the exhibit goes easily.

At Lakme Fashion 7 days x FDCI, India’s leading style event’s backstage was buzzing as everyone from the hair and makeup artists to the stylists and the designer raced to get that ideal look that would stand out on the catwalk. Dresses and make-up had been strewn about as the designs went by last-minute fittings of sneakers, and their faces and bodies were being adorned with jewellery and provided ending touches.

Arranging trend weeks can be intense and chaotic, with months of planning. Idea, styling, outfits — all the things is scrutinized with a important eye in the fiercely competitive Indian vogue sector.

With a number of exhibits lined up for each working day of the manufacturing, there were frayed nerves and tense times as styles waited for their switch to go on phase.

The elaborately designed runway is where by it all came together. Just about every sway of the garment is caught on the movie star audience’s cellphone cameras and amplified by their social media posts.

“Fashion has very long served as a window toward social transform as it reflects and influences the cultural, economic, and political climate of the culture,” Sunil Sethi, chief of the Fashion Style Council of India, mentioned in a push statement.

This season’s Lakme Fashion 7 days x FDCI experienced a sharper target on sustainability and round vogue, with designers focusing on minimal squander generation through reusing and recycling materials all through output. Numerous designers are also striving to convey back standard Indian materials such as Khadi, a hand-woven cotton fabric.

Discussions around sustainability have dominated new discourse in the business, with growing consciousness of environmental worries within just the manner ecosystem and the need to have to revive artisanal textiles and craftsmanship techniques.

The preferred biannual occasion delivers alongside one another both of those proven business names and emerging talent, alongside with hundreds of brands and stakeholders. Amongst the style designers who introduced their creations at the Lakme Manner Week in March had been Manish Malhotra, Namrata Joshipura, Rahul Mishra, Nitin Bal Chauhan, Ranna Gill, Rina Dhaka, JJ Valaya, Tanieya Khanuja and Varun Nidhika.