Few things are quite as personal in beauty as the quest to find the ones signature scent. With such a vast fragrance marketplace, it can become tiresome to find an option that leaves a lasting impression. Through our journeys to find something suitable to our sensory preferences, we’ve fortunately found some options worth buying again and again whether it be a best-selling classic or a current obsession.
Vogue Editor’s Favorite Fragrances:
- The Universally Flattering: Maison Francis Kurkdjian Paris Baccarat Rouge 540, $325
- The Woody, Spicy: Maison Margiela Replica Jazz Club, $160
- The Reinvented Floral: Yves Saint Laurent Libre, $130
- The Vanilla Spice: Diptyque Eau Duelle, $115
- The Cult Craze: Costa Brazil Aroma, $198
- The Desert Flower: Byredo Mojave Ghost, $200
- The Fresh Berry: Jo Malone London Blackberry & Bay, $155
- The Warm & Sensual: Fenty Eau de Parfum, $140
- The Sweet Cognac: Kilian Angels Share, $230
- The Suede Osmanthus: Dries Van Noten Fleur Du Mal, $280
- The Dusky Citrus: Acqua Di Parma Yuzu, $309
Below, 25 Vogue editors reveal the perfumes and colognes they can’t stop wearing. From timeless classics to alluring innovations, read on to discover more fragrances to add to your ever-changing fragrance collection.
Christian Allaire, fashion & style writer
I love spritzing Margiela’s Jazz Club fragrance for a night out—and it’s by far my most complimented scent from strangers. It has sweet notes of honey and woody notes of cigar boxes. As for Gucci’s The Last Day of Summer, I love this breezy, forest-inspired scent for the summer. There are notes of cedarwood, cypress, nutmeg, patchouli, and vetiver. It’s woodsy, yet fresh and light at the same time.
Eliseé Browchuk, production and marketing manager of experiences
Someone on the street stops me to ask what kind of perfume I’m wearing at least once a week, no exaggeration! I swear by Yves Saint Laurent Libre and don’t see myself straying from this bold scent any time soon.
Alexis Bennett, commerce writer
Right now, I’m obsessed with Maison Francis Kurkdjian Paris Baccarat Rouge 540. It’s really tough to explain what the universally flattering fragrance smells like, but if I had to put the smell in words, I’d say it’s a sweet yet soft, airy scent that continuously brings in compliments. It would take me all day to explain the number of people who constantly stop me to ask me what perfume I’m wearing.
Molly Barstein, content operations associate
My perfumes are seasonal and, at the moment, I’ve been alternating between Jo Malone Myrrh Tonka and Diptyque Eau Duelle. I love a vanilla-based scent, especially during the colder months, as it adds a bit of warmth.
Julie Tong, commerce director
There’s no denying the cult craze around Costa Brazil and their signature Aroma parfum. It is an industry favorite, and rightfully so. It’s fresh and fragrant, with notes of nutmeg, orange oil, cedarwood, and patchouli, and gives the illusion of spa-like tranquility.
Naomi Elizée, market editor
I currently have two go-to scents. First up is a fan favorite and its none other than Mojave Ghost by Byredo. Honestly, I don’t think I will ever get tired of this scent. More recently, I’ve been wearing Diptyque’s floral and flirty scent Eau Rose. I love how light and easy the smell is, it’s not too overpowering!
Lucy Dolan-Zalaznick, creative development senior associate
Just because half of New York City wears Santal 33 doesn’t mean you have to skip the other scents from Le Labo! I’m no nose, but for the folks who like a sophisticated, smoky, and comforting scent, Neroli 36 is for you. I don’t know what to say except that I love Blackberry & Bay and real scent heads know it’s one of the best from Jo Malone. Already wear a different Jo Malone perfume? Step up your scent game and start layering; these scents have a low alcohol percentage which means they’re made to be layered. Fine, I won’t gatekeep. Use this one along with Wood Sage and Sea Salt.
Kiana Murden, beauty commerce writer
I’ve only recently discovered Santa Maria Novella’s L’Iris, and it has already captured my heart. Dare I say love at first smell? The perfume is complex, pairing notes of iris butter opposing neroli, timur pepper, geranium, and jasmine. Typically, though, you will likely find me wearing the Fenty eau de parfum. I’m such a sucker for a warm, sensual scent, and this one hits the nail on the head. As a big Rihanna fan, can’t say I’m surprised I’ve grown so fond of it.
Chloe Schama, senior editor
For most of my life, I have been on the hunt for the perfect, effervescent citrus fragrance. The thing about citrus, though, is that it can lead you fairly quickly into adolescent, lemonhead candy territory, leaving you smelling a bit like the malls of your youth. This Aqua di Parma Yuzu fragrance avoids that pitfalls by layering the bright tang of yuzu over more complex and duskier notes—it’s a scent that shines brighter because of the darkness underneath.
Cassandra Pintro, associate production manager
I’ve only recently been introduced to the Angels’ Share fragrance by Kilian Paris, but it was easily love at first waft. It is slightly sweet but still subtle and fresh, not to mention the gorgeous bottle is the chef’s kiss. I had been on the hunt for a signature scent and it’s safe to say I’ve found it and I’m hooked.
Laia Garcia-Furtado, senior fashion news editor
I used to just wear one perfume all the time—it was D.S. & Durga’s Cowboy Grass before the pandemic, and then I switched to Rose Atlantic about a year in because Cowboy Grass smelled like, well, my old life, but I miss it and have been considering slowly bringing it into my rotation. Anyway, these days, I’ve been doing a seasonal thing; it feels very luxurious to have a little perfume wardrobe. In the fall, I was wearing Tory Burch’s Mystic Geranium; it’s light, a little sweet, but still a little bit musky.
My “winter” scent is No. 12 Bousval by Maison Louis Marie. On bare skin, it felt weirdly too intense and a little masc, but somehow under layers of knits and sweaters, it’s exactly right. If I ever go out at night—which is rare these days since I have a one-year-old at home—then I do Dries Van Noten’s Fleur Du Mal. It’s intoxicating and sensual, and I love it. I bought the “discovery kit,” which had all the fragrances and turns out there are a few that I really like, but that one’s my favorite. When it got close to running out, I decided to save the little bit that’s left for special occasions. Maybe I’ll ask for a full-size bottle for my birthday this year.
Virginia Smith, fashion director
I’ve been a fan of Jo Malone Red Roses fragrance for many years. I typically layer the cologne and body creme, which is a rich creamy texture. The scent reminds me of a summer garden—a memory I never get tired of.
Alexandra Gurvitch, manager, creative development
I am constantly on the hunt for the perfect rose scent and currently, I am oscillating between Byredo’s Rose Noir for my day scent; it is a bit light and feminine on me and I use Aesop’s Rōzu for a musky evening scent.
Willow Lindley, accessories and collaborations director
I’ve been using this Caudalie scent for years and always get compliments on it. It’s just the right amount of scent for me–powerful enough to have presence but light enough not to overwhelm.
Mai Morsch, associate market editor
For daytime, I reach for Frédéric Malle’s Bigarade Concentree. It is dominated by bitter orange, which is a nostalgic scent for me having grown up visiting central Florida. As soon as we neared my family’s home, my siblings and I would stick our heads out the window and breathe in the intoxicating scent of the orange groves—Frédéric Malle’s fragrance evokes that memory. But since it is so fresh, I prefer a richer scent like Sigil’s Anima Mundi at night. It smells of smoky roses and I never tire of it.
Arden Fanning, contributor
I followed my nose around France again this season and first found myself at a conference room table in Monaco filled with dozens of fragrances where more than one editor mentioned that Eisenberg Paris Young Eau de Parfum was a favorite not only for its sandalwood and cardamom notes but also the thrill of spritzing on a daily fountain of youth.